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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

446 Páginas · 2004 · 4.52 MB · inglés

by Norman M. Bradburn & Seymour Sudman & Brian Wansink

social research methods marketing research research methods in political science

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